sambarclay1970

There is No Such Thing as ‘The US Market’.

OK I say it, you say it, everyone says ‘The US Market’, and this is obvious, but it still needs to be said. The United States is not a market. It’s hundreds or even thousands of markets. There are 50 separate countries – and even within those countries, there are huge regional differences. Florida andContinue reading “There is No Such Thing as ‘The US Market’.”

Coming to America

This is the first in a series of blogs about creating the right strategy, scaling your business into North America and eventual exit New Zealand is a trading nation; we pay our way in the world by exporting our smarts and our wares to other nations. Our exporting history can be divided into 3 stagesContinue reading “Coming to America”